They should set the tone for what a buyer will see when they first approach the property.ĭescribe the immediate location of the home using phrases to describe the street, like “tree-lined street” or “cul-de-sac.” If the property has an updated exterior, a great view, or special yard feature, then mentioning the “beachfront” or “skyline view” will add to the appeal. Landscape and exterior real estate words describe the immediate surroundings of the home and yard. Therefore, your description will start there. Typically, the first photo of your property listing will be the front exterior of the home.
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Pro tip: if you know details like the HOA fees, age of appliances, and dates of renovations or upgrades, use them in your property description to target your audience and entice buyers who would be ideal for this property.Ģ0 Landscape & Exterior Real Estate Words These are 16 words that can be used to describe the property or property features: Or using “breathtaking fireplace” is preferable to promoting the “breathtaking house,” as there are too many features in a house to make a blanket statement about it being “breathtaking.” Keep in mind that you should use these descriptive real estate keywords sparingly, so you don’t overwhelm the property description with broad or blanket statements.įor instance, “lovely remodeled coastal home” is a specific use of the words to describe the ambiance and condition of the home rather than “lovely home,” which leaves little detail of the property. General real estate words are adjectives that can be used to describe the property itself or the features of the property.
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Pro tip: Remember to use caution when writing your property description so as not to violate any Fair Housing laws and regulations, which can include words like “family-friendly” or “best for roommates.” To learn more, take a look at our article: Fair Housing Act in Real Estate: Protect Your License & Clients. Check out its extensive tools and try Semrush today to improve your content marketing. Semrush is an online marketing solution that assists you in determining national and local keywords with high search traffic and finding topics that resonate with your target audience. To boost the effectiveness of your real estate words, consider using a search engine optimization (SEO) tool like Semrush. The better you can describe a home to potential buyers, the more likely you’ll be to target the ideal audience for your property. We’ve gathered the top 144 real estate descriptive words with examples to inspire your own property listing descriptions. Property descriptions should include descriptive words, painting a picture of the property, neighborhood, and location, as well as the property’s features, like the kitchen, living room, and bathroom. To get involved in your own country’s transformation to green building, please contact or join your local Green Building Council.Creative and relevant real estate words like “move-in ready,” “professionally decorated,” or “perfectly priced” will make your property listings jump off the page and attract qualified leads. This is why WorldGBC supports its member Green Building Councils and their member companies in individual countries and across regions, to pursue green buildings that are best suited to their own markets. However, it is worth noting that not all green buildings are – and need to be - the same. Different countries and regions have a variety of characteristics such as distinctive climatic conditions, unique cultures and traditions, diverse building types and ages, or wide-ranging environmental, economic and social priorities – all of which shape their approach to green building. A design that enables adaptation to a changing environmentĪny building can be a green building, whether it’s a home, an office, a school, a hospital, a community centre, or any other type of structure, provided it includes features listed above.Consideration of the quality of life of occupants in design, construction and operation.Consideration of the environment in design, construction and operation.Use of materials that are non-toxic, ethical and sustainable.Pollution and waste reduction measures, and the enabling of re-use and recycling.
Use of renewable energy, such as solar energy.Efficient use of energy, water and other resources.There are a number of features which can make a building ‘green’. Green buildings preserve precious natural resources and improve our quality of life. A ‘green’ building is a building that, in its design, construction or operation, reduces or eliminates negative impacts, and can create positive impacts, on our climate and natural environment.
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